We have developed a fresh, new brand identity based on those whose opinion matters most: our riders. It can be summed up in two words: Just Ride. Our new brand attitude is about how riders feel when they’re on the road. It’s about the care, attention and innovation we put into our tyres. Giving riders the confidence that they’re safe and protected – so they can just concentrate on riding. More freedom. More adventure. More exhilaration. Just Ride. Watch our new brand film to find out more. Se filmen